4.3 Evaluate Lead Event Scheduled Complete Date

Reference: Select Customers and Manage Programs Process Model - Page 3 for the associated business process diagram.

Group: Monitor Event Trigger Date

Actor/Role: CC&B

Description: An initiative usually defines a structured marketing effort for the events or actions that take place during the life of a lead to encourage a customer to participate in a program. These Lead events have scheduled triggers dates for processing. CC&B monitors lead events completion dates and triggers event processing when event completion date is reached.

Process Name

•

C1-LDEVT

Entities to Configure

•	Lead Event Type

Business Objects

•	C1-LeadEvent

Available Algorithms

•	C1-LETRNCMP - Transition Event On/After Trigger Date